Troy Solar Company Preparing For 'Dramatic' Growth 
August 4th, 2021 

Troy-based solar development company Jordan Energy and Food has been 

ultra-conservative in its business plans since its first project in 2009. Founder and CEO Bill Jordan says that's about to change.  

"The ramp up now is pretty dramatic,” Jordan said this week. The company has built approximately 80 projects totaling 11-12 megawatts over the past 12 years. Jordan said there are about 15 projects in development right now and plans to add 15-20 projects to the pipeline next year.  

"With goals to continue to pretty significantly ramp up, not only the number of projects, but average size,” he said.  

About 80% of the company's business today is with farmers and food companies. Jordan Energy typically builds solar projects for farmland owners looking for a new income stream.  

“Farmers have a lot of land, and solar can help strengthen the family farm as a kind of revenue diversification mechanism," Jordan said.  

Jordan Energy has a nationwide partnership with Diary Farmers of America, the country's largest milk marketing co-op.  

A lot of the company’s new demand comes from agricultural groups with greenhouse gas goals. Plus, many states — including New York — have made their own greenhouse goals, and the price of solar has gone down.  

If Jordan Energy would have tried to do 12 years ago what it’s doing now, Jordan says the results could have been messy. Instead, he said the company focused on learning the industry and building relationships for eventual ramp-up. "We intentionally put out a strategy of staying as small as possible for as long as possible to avoid the big mistakes we saw a lot of other solar companies making, kind of getting out ahead of their skis and really ending up over their heads and into bankruptcy,” he said. “There's quite a few examples of that, even in the Capital District.”  

He pointed to Rensselaer-based Monolith Solar, which started the same month as Jordan Energy, as one example of a company that got a lot of press but didn’t make business decisions he would have approved. Monolith later ended up in receivership — one of its lenders accused it of being "in free fall."  

"They were putting projects together in New York that didn't make a lot of economic sense, and doing it in an aggressive and abrasive way. We were kind of driving to more lucrative markets in Massachusetts, Connecticut and New Jersey, waiting for New York to be ready,” he said. "Now, New York is ready for prime time."  

Jordan said the company has a particularly strong relationship with some of the banks that farmers use, which have been financing the individual projects. 

"It's really nice when a customer's bank know you, likes you and even recommends you."  

Similar to the business model of Distributed Solar Development, Jordan Energy plans to own more projects as it grows and get a return by selling the energy they produce.  

The company has four employees now and will add two more this year and several more next year, he said. 

Jordan added that 10% of the company's profits go toward the Let's Share the Sun Foundation, which he founded with his wife to build solar projects in underserved communities globally. There's a big trip to Puerto Rico planned for next March. A recent Niskayuna graduate, Tim McCorry, is spending the next year as an intern on the project before heading to school at Boston University. 

Jordan Energy celebrates National Ag Day on March 23rd, 2021

As a leading player in agricultural solar nationally, Jordan Energy was pleased to join the U.S. Farmers & Ranchers in Action in celebrating National Ag Day. Jordan Energy is excited about incorporating solar into the future of agriculture over the next decade. Solar is a technology that can enable the Decade of Ag Vision by improving the economic viability of farming operations and enhancing sustainability efforts.

Decade of Ag

Bill Jordan, CEO of Jordan Energy, participated in CNN'S Climate Crisis Town Hall in 2019

This prime time special event focused on the climate crisis and involved a Q&A session with Democratic Presidential Candidates.

Bill was invited to the CNN New York City studios after he submitted questions to ACE, Alliance for Clean Energy, in New York. Bill's question to Mayor Peter Buttigieg was selected to be asked during the Town Hall event. See Mayor Pete's response in the video below.

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